The Power Of PPC Marketing
Do you need to start growing your business right now? PPC can help
In essence, pay per click advertising is an auction that takes place in real time on your search engine of choice, (they all offer it). PPC can be a great way to start getting highly relevant traffic to your website and start driving revenue growth.
Granular and focused
We refine your PPC targeting to find the right customers for your business, ones who love your products or services and are ready to send business your way right now.
Strategic and flexible
All you really need to think about is what is a good and reasonable ad-spend per sale or enquiry. We’ll focus our expertise on improving your return on investment and creating a strategy for real business growth.
PPC marketing is as much about clicks as it is about your website too. We have a breadth of web development expertise and can suggest, implement and test conversion rate improvement opportunities that cut friction and help you succeed.
PPC That Creates A Positive Return For You
Pay per click advertising that drives results
Gone are the days of paying blindly for clicks and hoping for a sale. Our managed PPC marketing techniques include the use of multiple analytics systems, trend data, user intent and continuous optimisation. A positive return on your investment is our core focus.
PPC can be complex and costly if it isn’t setup and managed effectively. It’s our job to worry about CPC, CTR, VTC, CPA and all that other marketing lingo. It’s also our job to relay this information to you in a tangible form that makes sense in a way that matters to you.
PPC is a powerful traffic generating tool that works in harmony with your website and landing pages to create conversions. A/B testing, technical website changes and conversion tracking, can all be handled by our skilled team, to save you time and headaches.
Your Managed PPC Marketing Specialists
A dynamic skill-set is the deciding factor
With the plethora of options available at your disposal it can get overwhelming fast. Luckily our specialists have years of experience in testing, optimising, and planning effective PPC campaigns that help you reach your business goals and achieve more for your budget
Research and insight
We carry out thorough research on your competitors and establish clear goals based on your specific target audience and demographic. We operate best practices for search, display, retargeting and conversion rate optimisation. This ensures you’re getting the most out of your budget at all times.
Search engine marketing (SEM) is the technique of combining SEO for long term growth and PPC to drive tangible returns fast. This method gives you the greatest flexibility to reach your goals and adapt to your changing needs, whilst maintaining sustainable growth.
Example PPC Advert – You will probably have seen these on your searching adventures
How To Succeed In PPC Marketing
Here is a brief overview of things that help to create great results from a PPC campaign. If you’re having problems with any of these then fixing them can have a very positive impact on your business.
Keywords being targeted
How closely the keywords you’ve chosen match your potential customer’s intent?
Quality of the website
The quality of your website will have a massive impact on the cost of your PPC campaigns.
The bid amount for the keyword
Essentially how much you are willing to bid for a click. FYI highest bidders don’t always win.
How well the campaign is set up
Is your campaign setup in a logical way? Get structured and see the difference.
The criteria you have set
Have you navigated the 100’s of settings and options in the account? Are they optimised to achieve your goals?
Types of ads / Types of Search
Targeting the right network for your audience and ensuring your adverts are relevant to them.
Likelihood of ad being clicked
How well your ads are written, setup and managed play a big part in your PPC success.
Conversion tracking, analysis and monitoring
Effective PPC campaigns should be granular, optimised regularly and tuned for the best return on investment, (ROI).
*Be Fair believes in being flexible in how we work together. These prices are a guide only. Each service is tailored specifically to your individual needs