Zaki Charles Photography is based in Oxford and offers stylish, contemporary wedding photography services that are creative and unique. They needed a new website that helped them showcase their outstanding work to its fullest. The site had to be stylish and modern with high-quality imagery, but yet fast and secure at the same.
They also required a very user-friendly way their clients could proof their images in a private area of the website. This solution had to be secure and interactive to allow authorised users to access their images securely, view them on any device and provide feedback as well as selecting their favourites for inclusion in their custom wedding photography album.
Unfortunately, Zaki’s old website had major issues with search engine indexing, thin content and a poor user interface that was awkward to use. He was losing a lot of business as a result of this and we needed to act fast to gain traction before the next wedding season started. Knowing that the Oxfordshire area can be quite competitive for their business sector, their project would require more than just a great looking design.
How We Helped:
Be Fair Marketing created a modern and fresh design for their new website that really helped showcase the wow-factor of their inspiring work. Large full-screen images, combined with parallax layering, engaging transitions and a fresh website design that looks great on all devices, really helped to make their work shine.
This combined with meticulous technical SEO standards, a focus on user experience and developing custom functionality that helped them deliver a better service for their clients, has seen revenue, leads and search engine traffic increasing month on month since the new website was launched.
After completing an extensive competitor analysis and audit of their old site first, Be Fair implemented a full on-site SEO strategy that included effective on-page optimisation, technical optimisation, accessibility, and schema markup to yeild the best results for local searches in Oxfordshire.
The site underwent a full and rigorous performance optimisation best practices to keep the site secure, blindingly fast and looking great on all devices too.
“BFM Co’s passion and dedication to learning your marketing place and studying your competition is amazing. It is extremely refreshing to work with someone who really cares about the success of your business, constantly looking for opportunities for me to capitalise on, be it with SEO or general marketing tips. Finally results. We have seen amazing results from their hard work. With regular reports and updates provided, I am able to monitor the site’s growth. I couldn’t recommend Be Fair Marketing more!”
• Private client gallery area for proofing, viewing and commenting on images
• Elegant CSS3 animations and transitions
• Full schema markup
• Content writing & editing
• Fast, optimised HTTP2 connection for speed and security
• SSL secure connection
• Mobile optimised, responsive design
Zaki Charles Photography is currently enjoying;
• 81% increase in leads and enquiries
• 47% Increase in time on site
• 38% Conversion rate improvement
• 280% Increase in user sessions
How Can Be Fair Help You?
If you'd like to know more about how Be Fair Marketing Co can help you grow your business with integrity, get in touch for a friendly chat todayGet Started?