The Cheek of it is a world class burlesque and cabaret school in London. Currently coming into their 10th successful year in business. They have had over 6000 graduates through their doors and many of their teachers have performed around the world at some of the most prestigious venues in the scene.
They also needed a way of being able to book any class, pay in full or place a deposit, manage vouchers, create and list events that could be searchable and automatically add new bookings to their mailing list too.
With mainstream TV features on Channel 4, Channel 5 and Sky 1 as well as press reviews from Cosmopolitan, The Londonist, Huffington Post and The Burlesque Bible it’s no surprise that there was a very high expectation on the performance of their new website.
How We Helped:
The Cheek of its old website had a good level of authority online but had an outdated design that lacked that modern, funky, cheeky style they were looking for. We had to take action fast as the old site was starting to see a drop in their search rankings due to a poor user experience on mobile devices as well as outdated SEO techniques. They were also up against an increase in competition in the market and needed to showcase their brand as the world-class school that they are.
Be Fair Marketing Co created a full 1-year development and marketing strategy for the Cheek of it, which entailed a detailed user experience review, SEO performance audit, competitor analysis and market research piece.
Be Fair Marketing was then able to confidently deliver a fun, fresh and modern design that plays on their highly professional, yet completely unique and cheeky offering – To empower women of all shapes, sizes and backgrounds to love their body’s, build their confidence and embrace their own feminine beauty through the art of Burlesque & Cabaret. The challenge was accepted and not only delivered but all targets were exceeded and the business has seen record growth in class sign-ups, revenue and profit as well as opening a successful new revenue stream in the process.
“I’ve been working with Be Fair Marketing for just over one year and it’s been an amazing experience. Not only did they create a wonderful website for my business but they have consistently elevated my visibility through SEO of which they are very skilled. My business is now within the top three results on Google for the majority of search terms, obviously, this has significantly improved my turnover. On top of this they have taken the time to understand my industry and found ways to optimise profit by advising on how to market particular products and services. Always a pleasure to work with I would highly recommend giving them a call with your web, SEO and marketing needs.”
•Custom class booking system including deposit payments and receipts
• User-friendly events listing system
• Paypal payment gateway integration
• Elegant CSS3 animations and transitions
• Fast, optimised HTTP2 connection for speed and security
• SSL secure connection
• Mobile optimised, responsive design
The Cheek of it School of Burlesque is currently enjoying;
• Page 1 rankings on Google for over 35 of their most competitive industry keywords
• 32% Year over year revenue growth
• 27% Reduction in bounce rate
• 16% Increase in time on site
• 24% Conversion rate improvement
• 162% Increase in user sessions
How Can Be Fair Help You?
If you'd like to know more about how Be Fair Marketing Co can help you grow your business with integrity, get in touch for a friendly chat todayGet Started?