Reading Time: 3 minutes PPC (pay per click) advertising is one of the most effective ways to market your businesses, products and services. PPC advertising platforms, such as Google AdWords and Bing Ads, offer a wide range of options to help customize ad campaigns, enabling you to…
Reading Time: 11 minutes Maybe your current website is out of date? Maybe it doesn’t reflect your business in the right light? Perhaps it doesn’t perform great in the search engines? The last point is what I want to touch on today. SEO is so important these days that it can…
Reading Time: 4 minutes Deceptive marketing won’t just impact your business, however, it will also harm your consumers, competitors, and everyone involved in the industry. There just isn’t a real, concrete reason to not follow the golden rule in regard to…
Reading Time: 13 minutes Things move fast in the world of web development and digital marketing. Because of the pace of change we have to keep up with nowadays as well as the challenges of being flexible and delivering projects in a timely manner, you’ll often find…
Reading Time: 2 minutes In the age of digital marketing, it’s all too easy to look at numbers and metrics instead of the human impact. It’s clear that all types of businesses, charities and non-profits need to use advertising in some form or another. The public understands…