The Story:
Be Fair Marketing Co

Digital Marketing Services To Grow Your Business With Integrity

Picture of business owner - Dan Charles and his daughter

Dan Charles, (& His Daughter).

A Personal Note

I’ve got your back…

Digital marketing can be tough, it can be overwhelming, confusing, fast-paced and ever changing, that’s why I want you to STOP…Take a breath and relax, I’ve got your back. You may have already come across 100 blog posts on “How to game social media and make £1million overnight”, or you’ve already had 17 proposals from big shot agencies, all asking for astronomical budgets to do rudimentary work.

You may have come across that ever so corrosive marketing schpiel such as that ever present line of b******t, “We’ll get you to the top of Google fast”. I hate to break it to you, but that super fast, first page Google result is a myth. It takes time and effort, there are no shortcuts. but a consistent approach can reap real and sustainable rewards for your business that last.

I’m here to tell you to ignore all of that jargon, leave the hype in the spam folder and think about what it is you really want to achieve? Is it more sales? Is it to improve your customers experience? Is it better online visibility? Do you want to find new ways to connect with your audience?

Do you genuinely want to reach a wider audience that values what you have to offer, in the most honest sense of the word?

Great, you’re in the right place then. Sure we charge for our services, but a fair rate for quality work is always better than a bloated ‘prestige’ rate, or heaven forbid, a cheap, (cut corners) rate, right?

If you’re like me and believe that we can still win at business, whilst focusing on ethical and honest advertising practices, then let’s have a chat about making your opportunities become a reality.

Graphic - Be Fair Marketing Co Logo.

About Be Fair Marketing Co

A short story

I’d like to tell you a little bit of history about how and why I became the founder of Be Fair Marketing Co. Don’t worry, it’ll only be a few minutes of reading at the most.

I got into digital marketing for the simple fact that I wanted to learn how to promote my music and get paid at the same time. It turns out I had a knack for getting great results for businesses and started to thrive on it. I ended up starting at the very bottom of the ladder for a giant global marketing corporation that I’m pretty sure you will have heard of in some form.

I got paid a terrible wage and had garnered little to know interest from management or colleagues for quite some time. After years of grinding away and tolerating bad company decision after bad decision, despite consistently getting great results for my clients, I finally started getting recognised for my skills.

By this point I had been freelancing for years and had the opportunity to work on many unique and interesting projects where I could put my theory to the test. I loved the unending flow of knowledge I could gain from continuously pushing the boat out and learning. Whereas in the day job I had to fight to learn new things.

I discovered a passion for helping small businesses grow. Helping them achieve their goals, really was a huge lift for me and the work was truly rewarding.

I always wanted to expand my horizons but kept getting pushed back or diverted by ‘corporate decisions’, I suppose this helped me develop a higher level of tenacity and drive.

Graphic - What Really Matters?

What Really Matters

A focus was found…

I started focusing on what matters, I always believed in talking to business owners like humans and not idiots. I enjoyed sharing knowledge with business owners. Whenever they wanted to learn or understand new techniques or strategies, I relished the opportunity to help them.

I believe that you don’t need the marketing jargon or bamboozling acronyms; you know, the ones that sound like gibberish to anyone who doesn’t look at technical audits all day.

I believe that there are ways to develop your business and help you grow in a genuine, legitimate, and sustainable way, that keeps you in good stead with your audience, the industry, and the demands of the changing internet too.

Shortly after leaving the corporate world, I put my plan into action and started Be Fair Marketing Co.

The company was launched with this mission statement, and still follows it to this day:

Ethical Advertising That Creates Positive Change.

If you are tired of the marketing jargon, bored of the sales hype, sick of the pressure selling, or slimey sales people, then Be Fair Marketing Co guarantees you a different approach, a genuine approach, a people first approach.

Contact Us Today


Marketing Co

Graphic - Business Principles.

What it means to collaborate with Be Fair Marketing Co

Business Principles

These marketing principles were developed over several years and are the guidelines to how Be Fair Marketing Co operates.

  • Connector.

    Custom web development

    That actually fixes problems instead of just “creating a need”, and genuinely exceeds business goals.

  • Connector.

    Search engine optimisation

    Legitimately improving search traffic and keeping all marketing activities open and transparent.

  • Connector.

    Creative copywriting

    That doesn’t emotionally manipulate the reader and engages with them in a genuine narrative

  • Connector.


    Based on fair competition that focuses on building trust at all times.

  • Connector.

    UX/User experience

    That genuinely puts the user first and aims to provide the best experience in any scenario

  • Connector.

    Conversion rate optimisation

    Only legitimate, white hat methods shall be used to help improve conversion opportunities.

  • Connector.

    Social media marketing

    That always represents the brands true voice and engages its audience with integrity and authenticity.

  • Connector.

    Open, friendly, transparent

    Operating an open and honest marketing service that takes responsibility for their actions.

Pricing guide


From £999

I'm starting up
  • Up to 10 Pages
  • Mobile Responsive
  • Logo Design
  • Photoshoot
  • Ecommerce
  • On-Page Optimisation
  • SSL Secure
  • SEO Copywriting
  • Basic Functionality
  • Custom Analytics
Contact For More Info


From £2999

I have specialist requirements
  • Unlimited Pages
  • Mobile Responsive
  • Full Branding Package
  • Photoshoot
  • Ecommerce
  • On-Page Optimisation
  • SSL Secure
  • SEO Copywriting
  • Bespoke Functionality
  • Custom Analytics
Contact For More Info

*Be Fair believes in being flexible in how we work together. These prices are a guide only. Each service is tailored specifically to your individual needs

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*Be Fair believes in being flexible in how we work together. These prices are a guide only. Each service is tailored specifically to your individual needs

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